Joy-Star is a South African-based luxury Atelier that was founded in the midst of the economic crisis in 2014, in an industry that left little room for new luxury moguls.

However, its sophisticated collection and creative brilliance has seen the brand quickly emerge as a growing name in niche Oil based perfumes, shoes, leather bags and Clothes.

Our positioning is at the upward surge of the market both in terms of creativity, know-how, product quality, network distribution, and customer experience.